Log Meal
Photo Log
Snap a photo of your meal. AI estimates macros.
~5 sec
Barcode Scan
Scan packaged food barcode. Macros auto-filled.
~3 sec
Macro Preset
Select from saved meals or quick templates.
~8 sec
Protein shake (vanilla)
30g
5g
2g
Class starts in 15 minutes.
Do you know who's fueled and ready?
Vertical gives coaches real-time visibility into roster fuel readiness. Know who's prepped and who needs attention before the first rep—every morning, before class starts.
Members fuel between sessions. Coaches find out during class — when it's too late.
Every day, coaches face the same visibility problem. Members show up under-fueled, underperform, or skip the next session — and you only find out after they've already checked out mentally. Fuel readiness is invisible until the first rep.
Before class
Members fuel on their own schedule — bagels, gas station bars, nothing.
During class
Effort flags. Movement quality drops. You can't tell if it's fuel, sleep, or recovery.
After class
Member doesn't come back. You find out nutrition was the issue — weeks later.
Vertical: Fuel readiness visibility before the first rep.
Athlete Readiness Triage
Sorted by priority: risk athletes first
ATHLETE
READINESS
Charlotte Hall
Not Ready
Forecast 2.4Olivia Brown
Fuel Soon
Forecast 2.7Ava Williams
Ready
Forecast 7.6Emma Davis
Ready
Forecast 8.0Athletes log food in seconds.
No separate app needed.
Barcode scan, photo, or quick macros. Athletes choose the fastest method. Everything tracked inside Vertical—no MyFitnessPal account required.
No nutrition knowledge required
Athletes don't need to know macro ratios or food composition. Barcode, photo, or preset—pick the fastest path.
Single app for everything
Food logging, energy readiness forecasts, coach feedback—all in one place. No switching between MyFitnessPal and your training app.
Logged meals update the forecast instantly
Submit a meal and the energy model recalculates within seconds. Athletes see their predicted readiness change in real-time.
What athletes see
Three screens. One app. Food logging, timeline tracking, and live energy forecasts—all on their phone.
Log Food
Barcode scan, photo, or search. Recently logged foods auto-fill macros.
Timeline
Upcoming events, fuel windows, and logged meals in chronological order.
Dashboard
Live energy forecast, projected fuel curve, and coach-assigned macro progress.
Everything nutrition coaches get from nutrition apps, plus real-time readiness your clients can't get anywhere else.
Vertical replaces the manual MyFitnessPal check-in workflow. Athletes log food directly in the app (barcode scan, photo, or macro preset). You see compliance and fuel readiness on one dashboard—no DMs, no spreadsheets, no switching apps.
| Capability | MyFitnessPalMFP | MFP + ManualMFP + Manual | VerticalVertical |
|---|---|---|---|
| Food logging | |||
| Readiness signal | |||
| Coach visibility | Manual | ||
| Real-time updates |
Running nutrition coaching with spreadsheets and MyFitnessPal?
If you're doing 5+ manual check-ins per week, tracking client compliance in MFP screenshots, and earning $30-50/month per client for it—you're working too hard for too little.
Manual check-ins
Chasing athletes via DMs for food logs and compliance updates.
MFP tracking overhead
Logging into clients' accounts or reviewing screenshots to verify intake.
Low revenue per client
Time-intensive workflow caps your client capacity at 10-15 active members.
Vertical automates your nutrition coaching workflow
Automated compliance tracking
Athletes log meals in Vertical. You see who's compliant and who's falling off—automatically, on one dashboard.
Zero manual check-ins
Triage who needs attention
Dashboard shows risk athletes first (not ready, missed meals). Focus coaching time where it matters most.
Sorted by priority
Scale your client capacity
Eliminate manual tracking overhead. Same coaching quality, 2-3× more clients per coach.
30+ clients per coach
Nutrition coaches using Vertical report 40-60% reduction in admin time and 2× increase in client capacity within 60 days of pilot start.
How Vertical works
Three steps. Real-time visibility. No manual tracking.
01
Athletes log meals in seconds
Members open the app and choose: barcode scan, photo log, or macro preset. Submit. Takes 5-10 seconds. No calorie counting, no manual entry, no nutrition knowledge required.
~8 sec avg log time
02
Energy forecast updates in real-time
Vertical's energy model calculates fuel readiness based on timing, macros, and recovery window. The forecast updates immediately. No waiting, no batch processing.
<2 sec calculation
03
Coaches see ranked readiness before class
Dashboard shows every athlete sorted by predicted fuel readiness. Ready athletes at the top. Not ready at the bottom. Check at 5:45 AM, make coaching decisions before warmup starts.
Roster-wide visibility
Conservative energy modeling
Vertical uses validated glycogen depletion curves and recovery windows—not AI estimates. The model is conservative by design: if fuel status is borderline, the dashboard signals caution. Built for coaching decisions, not gamification.
Case Study
A competitive cut. A PR on the platform.
Powerhouse Weightlifting · Arnold Classic 2025
"One of our athletes hit a personal record in competition while cutting weight during the pilot. The readiness signal let us adjust their fueling in real time instead of guessing."
Start with a 1-month pilot. Scale when it proves useful.
Every gym begins with a discounted 1-month pilot—one subscription covers your full roster. After the pilot, continue month-to-month or lock in a yearly rate at 20% off the monthly price.
Founding partner billing
Yearly is 20% off monthly and shows the full amount per year. Pay annually or in monthly installments.
Studio
Solo gym, small roster visibility
$199/mo
Founding partner · Month-to-month
≤20 members
Book a DemoKey features included
- Energy readiness dashboard
- Member push notifications
- Gym macro planning
- Recovery window alerts
- 30-day readiness trends
- 1 staff seat
Recommended
Facility
Growing gym, multi-staff visibility
$349/mo
Founding partner · Month-to-month
21–50 members
Book a DemoKey features included
- Everything in Studio
- 3 staff seats
- 90-day analytics + roster reporting
- Weight class constraints
Performance
Large gym, full nutrition stack
$499/mo
Founding partner · Month-to-month
51–100 members
Book a DemoKey features included
- Everything in Facility
- Unlimited staff seats
- WBGT heat-adjusted hydration
- Unlimited historical analytics
- Priority support
At day 20, we check in. At day 30, you decide — continue month-to-month at your founding partner rate, or lock in yearly at 20% off. Your founding partner rate is locked for 12 months and is not subject to mid-year price increases.
Yearly is a 20% discount on the monthly founding partner rate. You can pay annually or in monthly installments. Yearly subscribers are not subject to mid-year price increases.
Over 100 members? Contact us directly.
Class starts in 15 minutes. Make sure you know who's fueled and ready.
Built on conservative, validated energy modeling — not estimates.