For Coaches & Trainers
Performance Nutrition Made Predictive
See which athletes will be under-fueled before practice — not after they miss numbers.



How it works
Three steps. No manual check-ins.
Log → forecast → triage before practice.

Built for both sides of your program
Coach Hub surfaces predicted fuel status before the first rep. Athletes log in under 5 seconds.
Coach Hub
Review predicted fuel status, hydration signals, and alerts before the first rep.

Alerts triage page
Coach Hub’s Alerts view — where staff review fuel and readiness signals before practice.
Athlete App
Timeline shows practice, fuel windows, and macro progress. Log in under 5 seconds.

Log Food
Scan, search, or pick recent meals — log in under 5 seconds.

Timeline
Practice, fuel windows, and macro progress in one view.

Forecast
See predicted energy before you train — not after you miss numbers.

Proof
Trusted by programs who can't afford guesswork
Read the full case study →“One of our athletes hit a PR in competition while cutting weight. The readiness signal let us adjust fueling in real time instead of guessing.”
<0 sec
Avg athlete log time
0 mo
Founding rate locked
What your program gets
Built for the person who signs, and the coaches who use it every morning.
Manual check-ins and chasing logs
Athletes log in seconds; compliance tracks itself
No spreadsheet management or nutrition admin work for coaches.
Manual check-ins and chasing logs
Athletes log in seconds; compliance tracks itself
No spreadsheet management or nutrition admin work for coaches.
Spreadsheets and scattered reports
Program-wide visibility across every sport
Compliance, readiness trends, and outcomes, documented when admins ask.
Spreadsheets and scattered reports
Program-wide visibility across every sport
Compliance, readiness trends, and outcomes, documented when admins ask.
Hard to show welfare to admins or parents
Documented readiness you can present
A system you can show to parents, administrators, or medical staff, not a spreadsheet trail.
Hard to show welfare to admins or parents
Documented readiness you can present
A system you can show to parents, administrators, or medical staff, not a spreadsheet trail.
No season packet without a part-time dietitian
Season-end report for AD, board, or grants
Delivered for AD files, board packets, or grant applications, even when you don’t have full-time dietitian coverage.
No season packet without a part-time dietitian
Season-end report for AD, board, or grants
Delivered for AD files, board packets, or grant applications, even when you don’t have full-time dietitian coverage.
Find out after they miss numbers
Predictive readiness before practice
See who’s under-fueled in time to act, not after the first rep.
Find out after they miss numbers
Predictive readiness before practice
See who’s under-fueled in time to act, not after the first rep.
Pricing & plans
Annual contracts only. Per-athlete pricing aligned to how athletic programs budget. Rate locked 12 months from signing.
For athletic programs, not commercial gym membership businesses. Gym pricing → · Coach pricing →
Team
High school varsity & club programs
$10/athlete/mo
Annual contract
- Min. 20 athletes
- Min. $2,400/year
Program
College athletic departments
$14/athlete/mo
Annual contract
- Min. 50 athletes
- Min. $8,400/year
Enterprise
Pro teams & multi-campus organizations
Custom$20–28/athlete/mo
Multi-year (2–3yr) contract
- Custom athlete minimum
- Min. $14,400/year
| Feature | Team | Program | Enterprise |
|---|---|---|---|
| Real-time fuel readiness dashboard | ✓ | ✓ | ✓ |
| Hydration status tracking | ✓ | ✓ | ✓ |
| Weight guidance for weigh-in sports | ✓ | ✓ | ✓ |
| Barcode / photo / preset food logging | ✓ | ✓ | ✓ |
| Conservative energy modeling | ✓ | ✓ | ✓ |
| Unlimited coach seats | ✓ | ✓ | ✓ |
| Sports / teams | 1 account | Unlimited | Unlimited + multi-org |
| Multi-sport organization | ✓ | ✓ | ✓ |
| Competition-day protocols | ✓ | ✓ | ✓ |
| Athletic Director command view | - | ✓ | ✓ |
| Role-based access (HC / trainer / dietitian) | - | ✓ | ✓ |
| Season periodization & training blocks | - | ✓ | ✓ |
| FERPA compliance & SSO | - | ✓ | ✓ |
| Season-end performance reports | - | ✓ | ✓ |
| Named CSM + quarterly reviews | - | ✓ | ✓ |
| Full API + custom SSO | - | - | ✓ |
| Dedicated CSM + <4hr SLA | - | - | ✓ |
Example program budgets
| Program | Athletes | Tier | Rate | Annual |
|---|---|---|---|---|
| HS varsity football | 30 | Team | $10/mo | $3,600/yr |
| HS 3-sport program | 80 | Team | $10/mo | $9,600/yr |
| NAIA / D3 athletic dept. (8 sports) | 130 | Program | $14/mo | $21,840/yr |
| D1 FCS program (15 sports) | 200 | Enterprise | $25/mo | $60,000/yr |
Common questions
Does IT need to be involved?
No. Athletes use the Vertical app on their own phones. No school infrastructure to configure, no network access required, no IT deployment at Team and Program tier.
How hard is it to get coaches to actually use it?
Onboarding is structured and supported. Programs typically reach 80%+ athlete logging compliance within two weeks. Adoption is part of the contract.
What do athletes actually have to do?
Athletes log meals in under 5 seconds via barcode scan, photo, or quick preset — no nutrition knowledge required. Coaches see compliance and fuel readiness on one dashboard.
How do we know it's working?
Compliance rates, readiness trends, and coaching outcomes are tracked automatically. A full season-end performance report is delivered at year end, ready for your AD office files.
How is this different from consumer nutrition apps?
Vertical Performance is built for athletic programs: per-athlete annual contracts, unlimited sports, AD command views, FERPA compliance, and institutional support. Coaches see predicted roster readiness before every session, not after athletes self-report.
Is this AI deciding nutrition for athletes?
No. Calorie targets, macro recommendations, and the energy forecast use disclosed formulas and deterministic algorithms, not generative AI. Daily calorie needs start from Mifflin–St Jeor; the short-horizon forecast is a separate layer from meal timing and macros.
Can our dietitian or coach override the macros?
Yes. Coaches and dietitians set the macro plan. Suggested recalibrations stay pending until staff approve. Vertical recommends; your clinician decides.
Where do the calorie and energy numbers come from?
Two layers: (1) daily calorie needs from Mifflin–St Jeor BMR → TDEE → goal, then sport-aware macros; (2) a short-horizon energy forecast from what was eaten and when, not a second calorie calculator. Named formulas and research links are on our methodology page.
How does pricing compare to a sports dietitian?
Know who's ready before every practice
Book a demo for your athletic program. We'll walk through roster size, coach seats, and program pricing.
Book a 15-minute demoOnline coach? Coach pricing →
Running a gym? Gym pricing →






