For personal trainers
Make room for more paying nutrition clients.
Vertical handles routine macro updates between check-ins and flags clients whose weight, logging, or readiness is off the plan, so you can step in when needed. You still decide what to say and what to change.
Opens the trial page, then coach onboarding at app.verticalco.io. Free for 30 days, with up to eight clients. Start with a few.
See pricing
Routine updates between check-ins
Macro targets can update from weigh-ins and logging without a fresh spreadsheet.
A flag when someone is off the plan
Alerts cover weight moving faster than the plan, logging gaps, and repeated not-ready sessions.
You still make the call
You choose whether to message, change the plan, or dismiss the alert.
How it works
Clients log. Vertical updates the routine work. You decide who needs you.
Demonstration data
One alert, from the logging rule.
This is a sample, not a client result. It is not evidence of time saved or revenue.
- What the client logged
- Meals on 4 of the last 7 days. The alert does not list the foods.
- Why the alert appeared
- Logging was 67% over 7 days. Alerts start under 85%. Under 70%, this one is marked for review.
- What the coach sees
- The client’s name, “Hasn’t been logging meals consistently,” and “67% logging compliance · 7d,” plus a suggested check-in: “Hey, noticed logging slipped the last few days. Want to simplify the plan this week?”
- Where your judgment comes in
- You decide whether to send that message, simplify the plan, or dismiss the alert. Vertical does not contact the client or change targets from the alert.
Built for you and your clients
A dashboard for you. An app for your clients.
Your dashboard
See macro updates and flagged clients before a check-in. You choose the next step.
Alerts page
Clients whose weight, logging, or readiness is off the plan.
Client app
Meals, workouts, and macro progress in one timeline.
Log food
Scan, search, or pick a recent meal.
Timeline
Meals, workouts, and macro progress in one view.
Auto-adjust
Macros update from check-in data. No rewriting by hand.
Log food
Scan, search, or pick a recent meal.
Timeline
Meals, workouts, and macro progress in one view.
Auto-adjust
Macros update from check-in data. No rewriting by hand.
What one client is worth
Here's the math — not a guarantee.
If you lose one client this year, that costs you $2,400.
For the 12 months after your first paid month, Vertical costs you $840 ($70/mo on Solo). After that, $80/mo. $20/month for 12 months, starting after your first paid month, then $30/month. Includes 5 clients. Additional clients: $5/month each, including after those 12 months.
One retained client covers 2.9× that 12-month cost.
Example only. Based on the numbers you enter; your results will vary.
Pricing for trainers
The pilot is free for 30 days and includes up to eight clients. After that, Solo includes 5 clients at $20/month for 12 months after the first paid month, then $30/month. Each client past that is $5/month, so eight clients on Solo is $35/month during those 12 months, then $45/month.
Free 30-day pilot
Start with a few clients. The pilot includes up to eight.
Pick a plan after
Only if it is worth the review time. No contract.
$20, then $30
First 25 trainers: $20/month for 12 months after the first paid month, then $30/month.
Month-to-month. Cancel anytime.
Solo
For 1–30 clients
Introductory price $20/mo
$20/month for 12 months, starting after your first paid month, then $30/month. Includes 5 clients. Additional clients: $5/month each, including after those 12 months. At 30 clients, those 12 months are $145/month, then $155/month.
Includes
- Auto macro & meal-plan adjustments
- Client push notifications
- Weekly check-in automation
- Alerts for clients who need you
- 30-day progress trends
- 1 trainer seat
Scaling
For 31–50 clients
$149/mo
Flat rate. 3 trainer seats.
Includes
- Everything in Solo
- 3 trainer seats
- 90-day analytics & client reporting
- Macros matched to hard training days
Agency
For 51–100 clients
$299/mo
Flat rate. Unlimited trainer seats.
Includes
- Everything in Scaling
- Unlimited trainer seats
- Heat-adjusted hydration targets
- Unlimited historical analytics
- Priority support
Pay only for active clients. Over 100 clients? Contact us.
Pilot questions
- What does the free pilot include?
- A supported 30-day pilot for up to eight clients. Start with a few. Start my trial opens this trial page, then coach onboarding at app.verticalco.io. Email solomon@verticalco.io if you want help getting set up.
- What does Vertical handle, and what do I still do?
- Vertical can update macros between check-ins, and it flags clients whose weight, logging, or readiness is off the plan. You decide the message, any plan change, and whether an alert matters. Alerts are signals, not a guarantee that someone will miss a goal.
- What will we evaluate during the pilot?
- Setup time, ongoing review time, whether clients keep logging, and whether alerts help you see who needs attention.
- What does it cost after the pilot?
- For the first 25 trainers, Solo is $20/month for 12 months after the first paid month, then $30/month. That includes 5 clients. Each additional client is $5/month. Scaling is $149/month. Agency is $299/month. There is no contract.
Start with a few clients. The pilot includes up to eight.
Plan a free, supported 30-day pilot. Start my trial opens this page, then coach onboarding at app.verticalco.io.
During the pilot we look at setup time, ongoing review time, whether clients keep logging, and whether alerts help you see who needs attention. The example above is a demonstration, not proof of time saved or revenue.
Start my trialQuestions first? Email solomon@verticalco.io