Privacy Policy

Last updated: December 2024

Introduction

At Vertical ("we", "our", or "us"), we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website.

Information We Collect

We may collect the following types of information:

  • Contact Information: When you sign up for our newsletter or beta program, we collect your email address.
  • Usage Data: Information about how you interact with our website, including pages visited, time spent on pages, and click patterns.
  • Technical Data: Browser type, device information, IP address, and other technical identifiers.

Cookies and Analytics

We use cookies and similar technologies to analyze website traffic and improve user experience. These technologies help us understand how visitors interact with our website, which pages are most popular, and how we can improve our services. Analytics tools only load after you provide consent.

Session Analytics (Mouseflow)

We use Mouseflow, a third-party session analytics service, to understand how visitors interact with our website. Mouseflow is a data processor that handles analytics data on our behalf.

What Mouseflow collects:

  • Mouse movements and cursor position
  • Clicks and tap interactions
  • Scroll behavior
  • Page navigation and time on page
  • Device type, browser, and screen size
  • General location (country/region level)

Purpose: We use this data to improve user experience, identify usability issues, optimize page layouts, and debug technical problems.

Data protection: Mouseflow automatically masks sensitive form inputs (like passwords and payment fields) and we do not intentionally record personal information entered into forms.

Your control: Mouseflow only loads if you accept analytics when prompted. You can change your preference at any time by clearing your browser's local storage for this site.

Your Choices

You have control over your data:

  • Analytics Consent: When you first visit our site, you can choose whether to allow analytics. If you decline, Mouseflow will not load.
  • Change Your Choice: Clear your browser's local storage for this site to reset your consent preference.
  • Browser Settings: You can also configure your browser to block cookies or third-party scripts.

Data Sharing

We do not sell your personal data. We may share data with trusted third-party service providers who assist us in operating our website and conducting our business, provided they agree to keep this information confidential.

Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

Contact Us

If you have any questions about this Privacy Policy, please contact us at solomon@verticalco.io.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.